MDK Theatre

CLIENT: MDK Theatre in Kladno

PROJECT: Corporate visual identity of MDK Theatre

This was our creative proposal for corporate visual identity of MDK Theatre in Kladno, that we created for a tendering process. When creating visual identity for organisations such as theatre, it is important to keep in mind that the overall visual concept must be not only distinctive but at the same time simple and universal as it shouldn´t overshadow the visual identity of the events taking place in the theatre. Each event can have different type of identity based on illustrations, typography and/or photos and can differentiate itself with their own typographic style. Therefore, the overall identity should be created in such a way, that will complement the identity of the future potential events while providing enough room to make them distinctive from each other.